---
title: 4 Dish Types To Measure
description: How do your menu items rate in popularity vs. profit?
image: https://blog.kitchencut.com/hubfs/Marketing%20Assets/Infographics/Infographic_ME_DishTypes.jpg
---

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# 4 Dish Types To Measure

- 10 Sep 2019

- [menu writing](https://blog.kitchencut.com/resources/tag/menu-writing) , [Menus](https://blog.kitchencut.com/resources/tag/menus) , [Menu engineering](https://blog.kitchencut.com/resources/tag/menu-engineering) , [recipe](https://blog.kitchencut.com/resources/tag/recipe) , [Recipes](https://blog.kitchencut.com/resources/tag/recipes)

### How do your menu items rate in popularity vs. profit?

![Infographic_ME_DishTypes](https://blog.kitchencut.com/hs-fs/hubfs/Marketing%20Assets/Infographics/Infographic_ME_DishTypes.jpg?width=710&name=Infographic_ME_DishTypes.jpg)

**Stars:** Extremely popular, with a high contribution margin.  
These should be your flagship or signature menu items, keep them at the forefront.

**Plowhorse:** High in popularity, low in contribution margin.  
Is there a minor change you can make to boost profit, without alienating regulars?

**Puzzles:** Low in popularity, high in contribution margin.  
How could you make these more appealing?

**Dogs:** Low in popularity and low in contribution margin.  
You might want to consider removing these.

Check out our guide: [5 Key Tips for Creating Profit Making Menus](https://marketing.kitchencut.com/five-tips-for-profit-making-menus) for more insight.

 

- [menu writing](https://blog.kitchencut.com/resources/tag/menu-writing) , [Menus](https://blog.kitchencut.com/resources/tag/menus) , [Menu engineering](https://blog.kitchencut.com/resources/tag/menu-engineering) , [recipe](https://blog.kitchencut.com/resources/tag/recipe) , [Recipes](https://blog.kitchencut.com/resources/tag/recipes)

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