How do your menu items rate in popularity vs. profit?
Stars: Extremely popular, with a high contribution margin.
These should be your flagship or signature menu items, keep them at the forefront.
Plowhorse: High in popularity, low in contribution margin.
Is there a minor change you can make to boost profit, without alienating regulars?
Puzzles: Low in popularity, high in contribution margin.
How could you make these more appealing?
Dogs: Low in popularity and low in contribution margin.
You might want to consider removing these.
Check out our guide: 5 Key Tips for Creating Profit Making Menus for more insight.
